Plastic surgery popularity gains
This article was originally published in The Rose Sheet
Executive Summary
Surgical and non-surgical activity rose 27% in 2007, American Academy of Facial Plastic and Reconstructive Surgery reports. AAFPRS members say men are increasingly willing to go under the knife, with 30% of the increase attributed to men and 26% to women. However, women still make up 81% of all surgical procedures and 82% of non-surgical procedures performed. Interest in plastic surgery also crosses ethnic lines: African-American cosmetic surgical patients grew by 40% over the past eight years, compared with a 19% increase among Hispanics, a 7% jump among Caucasians, and an 8% decrease among Asian-American patients. According to The Benchmarking Company, heightened interest in plastic surgery has opened up the market for topical skin-care products that complement aesthetic procedures (1"The Rose Sheet" July 30, 2007, p. 5). In particular, rise of non-invasive surgical options, like Botox or hyaluronic acid injections, bodes well for results-driven personal-care products, according to Datamonitor (2"The Rose Sheet" Feb. 25, 2008, p. 4)...