Danielle and Co. preps for TV
This article was originally published in The Rose Sheet
Executive Summary
Brand will be making its first television appearance on QVC on Earth Day, April 22. Danielle and Co's CEO and founder Danielle Fleming will be on-air live in premier "Hot Beauty" segment to promote her award-winning All-in-One Organic Soap Garden. Offering was awarded "Best in Show" in Extracts division of New York International Gift Fair, where QVC reps first took interest. The soap garden was specifically chosen for Earth Day because it comes from an "'eco-chic' brand with 'eco-friendly' products," press release says. Plaster pot and saucer packaging are made from rice and grain by-products, while organic shea butter soaps are "wrapped in handmade acid-free paper from a renewable bush in Nepal, and the paper is embedded with wildflower seeds so it can be planted"...