Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clarins: Joli Rouge lipstick "delivers intense, shiny, long-wearing lip color" with ingredient Maxi Lip Complex, which "replenishes, repairs and protects" lips, Clarins says. Featuring a gel-soufflé texture, the complex is a blend of natural peptides that increases synthesis of intercellular proteins and collagen to plump and rehydrate lips, firm says. Launching now in department stores, Joli Rouge is available in 14 shades costing $23 each. In July, Clarins will launch Bright Plus HP Brightening Peel, a "highly effective renewing, peeling lotion with rapid results" as well as Bright Plus Intensive Brightening Mask, which brightens skin and provides a matte finish, firm claims. The peel and mask retail for $42 and $28, respectively...