Inter Parfums, Gap take relationship to next level
This article was originally published in The Rose Sheet
Executive Summary
Fragrance manufacturer Inter Parfums has signed four-year licensing agreement with Gap, Inc. for distribution of Gap and Banana Republic scents and personal-care items to locations outside the U.S., including Gap and Banana Republic stores as well as specialty, department and duty-free retailers, firm announces April 29. Companies' partnership launched in 2005 (1"The Rose Sheet" July 25, 2005, p. 3). Firm test-marketed items at European retailers and results have been "extremely encouraging," according to Inter Parfums Chairman and CEO Jean Madar. "This initiative is being undertaken to capitalize on cross-border brand awareness of Gap's iconic American style and Banana Republic's affordable luxury, which we have interpreted into a brand-specific assortment of fragrance, home fragrance, bath and body, and grooming products"...