Nature’s Cure gets “influencer” endorsement
This article was originally published in The Rose Sheet
Executive Summary
Modeling coach, fashion show producer and image consultant Michael Maddox will promote Nature's Cure anti-acne products at fashion shows, modeling functions, media interviews and 1www.michaelmaddoxrunway.com under agreement announced June 6. In addition, Nature's Cure may use his testimonial on its Web site and in advertising. Maddox "has the visibility and reputation to be an important influencer of teens who want insider tips," Nature's Cure President Amy Baker says. "As a smaller company, this expert testimonial, and the word-of-mouth it generates, can help us break through." Maddox was taken with Nature's Cure when the brand's Anti-Acne Face & Body Shower Kit helped his son with acne, firm says. In March, advertising for Nature's Cure two-part acne treatment consisting of a benzoyl peroxide cream and a homeopathic tablet came under the microscope of the National Advertising Division of the Council of Better Business Bureaus; NAD recommended that claims associated with the homeopathic component be modified (2"The Rose Sheet" March 10, 2008, p. 6)...