Coty to distribute Antonio Banderas scents
This article was originally published in The Rose Sheet
Executive Summary
Coty expands its partnership with Barcelona, Spain-based Puig Beauty and Fashion Group to distribute Antonio Banderas fragrances in the U.S., effective at the start of the new year. Currently Coty distributes prestige brands Prada, Nina Ricci, Carolina Herrera and Paco Rabanne for Puig in the U.S. and Canada. "We know that Coty is the right partner to expand our strategic initiative for our mass brands business and anticipate another successful partnership," CEO Marc Puig says. Bernd Beetz, CEO of Coty, states: "The new synergy between Coty Beauty and Puig provides a unique opportunity to grow both our portfolios simultaneously. ... We look forward to leveraging our leadership in the beauty industry to foster growth of the Antonio Banderas franchise." Antonio Banderas Blue Seduction for Women launched in September as the "perfect counterpart" to Blue Seduction for Men (1"The Rose Sheet" June 2, 2008, Marketing In Brief)