Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Dermal Renu Sunshield: Cincinnati-based Wellness Formulations LLC launches Dermal Renu Sunshield daily wear SPF 15. The mineral-based sunscreen provides sun protection with titanium dioxide and zinc oxide and combats the signs of aging with anti-glycation agents pueraria mirifica extract, green tea extract and carnosine, which "promote natural collagen and elastin production in your skin," according to its Web site. Formula also features antioxidants niacinamide and silybum marianum fruit extract, as well as peptides palmitoyl penatapeptide-4 and carnosine. The lightweight formula is water-resistant and formulated to reduce skin damage due to environmental aggressors, firm says. Product costs $27.25 for 1 oz. at DermalRenu.com