Lauder completes Smashbox acquisition
This article was originally published in The Rose Sheet
Executive Summary
Without disclosing terms, The Estee Lauder Companies announced July 1 that its acquisition of Smashbox Beauty Cosmetics Inc. has been completed. The transaction is expected to be accretive to earnings for fiscal year 2011. Deal was announced May 17 (1"The Rose Sheet," May 24, 2010). Smashbox, based in Los Angeles, was founded in 1996 to meet the "highly demanding" makeup needs at professional photo shoots and has since become a favorite among young consumers and a "top-three" makeup brand in specialty distribution channels