Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Z Mei: Brand created by natural medicine practitioner Janet Zand - author of "Smart Medicine for Healthier Living" - introduces Perfecting Eye Cream to complement its nighttime Correcting Eye Serum. Perfecting Eye Cream "offers all the benefits of the serum to our customers who want an eye treatment that's light enough to be worn throughout the day under makeup," according to the company. Product contains Z Meizome - brand's proprietary liposomic complex "rich in vitamins, minerals and ancient Oriental herbs" - to help "normalize and correct skin lipid chemistry, increasing elasticity while instantly reducing the appearance of fine lines and wrinkles" in delicate areas around the eyes, the company says. Available online, Perfecting Eye Cream costs $39.95 for 0.5 oz