NAD Sides With Gillette Over Energizer In Case Examining Schick Razor Ad
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence