P&G Prevails In NAD Case Versus Philips’ Sonic Toothbrush Claims
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division recommends that Philips Oral Healthcare discontinue a handful of claims for Sonicare FlexCare and FlexCare+, including statements suggesting that its power toothbrushes outperform Procter & Gamble’s Oral-B Triumph 9000.