Lauder Nabs U.S. Skin-Care Share With Strong Innovation, Advertising
This article was originally published in The Rose Sheet
Executive Summary
The Estee Lauder Companies will continue to increase advertising, which along with winning innovations helped grow skin-care sales 9% to roughly $1.02 billion in the company’s fiscal 2012 third quarter. Lauder’s performance in the U.S. skin-care market was particularly strong, the firm notes.