Elements Showcase Provides Launch Pad For Indie Scents
This article was originally published in The Rose Sheet
Executive Summary
Unlike other trade shows where niche brands may be overshadowed by their larger peers, Elements celebrates the small guys. Its most recent installment in January 2012 attracted 110 brands and buyers from Barneys New York, Sephora, QVC and Saks Fifth Avenue, among other retailers, its founders say.