Chemicals Crisis: Industry Messaging Needed To Counter Misinformation
This article was originally published in The Rose Sheet
Feeling pressure to reformulate or eliminate key ingredients due to consumer concerns not necessarily grounded in sound science, speakers at the Personal Care Products Council’s Science Symposium discussed the need for improved communications around chemical risks and product safety.
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Campaign for Safe Cosmetics initiative for Breast Cancer Awareness Month makes P&G its “first target,” calling on the firm to discontinue use of formaldehyde-releasing preservatives and other alleged cancer-causing chemicals in its personal-care products. According to the NGO, products from Pantene, CoverGirl, Olay, Herbal Essences and Max Factor, among other P&G brands, contain substances that could be contributing to rising breast-cancer rates.
Currently comprising 16 informative YouTube videos, and with 25 more coming before year-end, Johnson’s Baby’s biggest social-media campaign to date has generated 2.3 million views online and sparked a dialogue among millennial moms about Johnson’s products and baby-care issues, the company says. The initiative follows a reformulation announced by J&J in 2011 that removed formaldehyde-releasing preservatives and other controversial ingredients from the line in accordance with consumer demand.