Probiotic Oral Care? Beneficial Microbes Spread To New Categories
This article was originally published in The Rose Sheet
Executive Summary
With the global market for probiotics predicted to grow 40% in the next five years, some firms are looking for market-share gains by launching products that expand beyond the traditional areas of digestive health and immunity support to include oral care, sports nutrition and children’s products. Probiotic bath and skin-care products also are emerging.