Stress Relief, Ancillary Scented Products Pose Fragrance Opportunities
This article was originally published in The Rose Sheet
Executive Summary
With nearly half of global consumers citing stress as a significant health concern, personal-care and fragrance marketers are in a position to provide relief, market researcher Datamonitor says, suggesting that products with calming scents such as jasmine or sweet food notes could appeal to individuals seeking an “emotional sanctuary.” Meanwhile, NPD identifies ancillary scented products as a potential growth opportunity.