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Specialty-Diet Communities Eating Up “Farm-To-Face” Beauty

This article was originally published in The Rose Sheet

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Executive Summary

At the recent Natural Products Expo East, Carlotta Mast, executive director of content and insights at New Hope Natural Media, highlighted the “farm-to-face” trend of food ingredients migrating to personal-care and beauty categories. Featuring selected food ingredients in beauty can appeal to specialty-lifestyle communities, she suggested, citing followers of vegan, gluten-free and paleo diets as potential targets.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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