Cruel Summer: Vogue International Taking A Beating In NAD Forum
This article was originally published in The Rose Sheet
Executive Summary
Within the past two months, the National Advertising Division has recommended discontinuation or modification of claims featured on packaging for Vogue's OGX and, most recently, Proganix hair-care lines. In both instances, claims tying natural ingredients to purported benefits were found to be potentially misleading, as the advertiser could not demonstrate that the "exotic" substances are present at meaningful levels.