HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


FTC Action Against 'All Natural' Claims Likely To 'Embolden' Plaintiffs

This article was originally published in The Rose Sheet

Executive Summary

Attorneys agree that FTC's announced settlements with personal-care companies for misleading "all-natural" claims likely will not be helpful to class-action defendants making primary-jurisdiction arguments and could actually spur more litigation, similar to trends following FDA warning letters.

You may also be interested in...

Oral Care, Topical Product 'Natural' Claims Paint Bullseye For Class Action

Class action complaints alleging misleading "natural" claims for food products have been stayed pending completion of FDA's look at whether it should formally define the term for use in food, but there is no parallel FDA consideration of how the term is used for oral care products and topicals.

FTC Finalizes ‘All-Natural’ Personal-Care Settlements, Offers A Word On ‘Natural’

The Federal Trade Commission announces unanimous approval of final consent orders requiring four personal-care companies to make only properly substantiated “all-natural” and “100% natural” product claims from this point forward. In response to a submitted comment, FTC offers perspective on plain “natural” claims based on its understanding of how consumers interpret the term.

Nervous About ‘Natural’? Honest Company Heads For Organic Pastures

Honest says its shift to organic products is more about opportunity than avoiding “natural” claims, but the term is better defined and more actively regulated, which tends to insulate brands against the types of false-advertising lawsuits that have inundated natural product marketers.

Related Content


Latest Headlines
See All



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts