Birchbox Targets In-House Beauty Bullseye With ARROW Launch
This article was originally published in The Rose Sheet
Executive Summary
Since its 2010 launch, subscription-box service Birchbox has expanded its international footprint and e-commerce shop, segmented into men's grooming and tried its hand at product development with the October 2015 launch of the LOC (Love of Color) line. ARROW is the firm's follow-up in-house collection, comprising makeup items and an aluminum-free deodorant aimed at active women for easy, on-the-go use.