ASA: Guthy-Renker Must Make Auto-Renewal Terms Clear In Proactiv+ Ads
This article was originally published in The Rose Sheet
Executive Summary
An infomercial that ran in the UK for the Proactiv+ Clear Skin Plan revealed just once, nearly halfway through the ad, that purchasers would be charged monthly for regular product deliveries unless they cancelled their membership – a disclosure that the Advertising Standards Authority deems insufficient. Complaints about automatic renewal mechanisms also have prompted regulatory attention in the US.