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This article was originally published in The Rose Sheet
Company’s M.O. is snatching up trademarks that have fallen into disuse and licensing them to parties with the means to breathe new life into vintage brands. RetroBrands currently is seeking a partner for Hai Karate, a dangerously alluring aftershave brand that Baby Boomers may recall, while battling Unilever for ownership of Sunsilk rights in the US.
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