Babyganics Class Action Explores Issues Central To Organic Deception
This article was originally published in The Rose Sheet
Executive Summary
Plaintiffs claim the SC Johnson brand’s marketing statements and name are clear attempts to capitalize on consumer demand for organic, but its product formulations fall short of organic standards and “reasonable consumer” expectations. Filed in New York’s Southern District, the proposed class action gets at the heart of issues recently discussed in an FTC/USDA roundtable.