NAD Takes Chisel To Sally Hansen Miracle Gel Claims; Coty To Appeal
This article was originally published in The Rose Sheet
Executive Summary
Nail gel competitors Coty and Revlon have been having it out in the National Advertising Division’s self-regulatory forum. In the latest development, NAD agrees with the latter that claims for Coty’s Sally Hansen Miracle Gel deceptively position the line as providing results on par with salon gel manicures, a decision the advertiser intends to appeal.