Supplement Claims Targeting Elderly, Weight Conscious Top FTC Priorities
This article was originally published in The Rose Sheet
Dubious supplement ad claims that have driven FTC enforcement in the sector for some time likely will continue as three commission seats are filled, says advertising practices official Richard Cleland.
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Supplement firm says Matter is “clinically proven to slow brain atrophy associated with age-related memory loss,” and made with a powdered omega-3 lysine complex with enhanced bioavailability to optimize efficacy of the B-vitamin complex and a bilberry extract rich in plant-based antioxidants called anthocyanins to provide complementary cognitive benefits.
Agency based new website to help consumers identify false weight loss claims not on recent enforcement, but on previous investigations, including a 2011 complaint. "Those claims are lies," says official announcing website's launch.
Audit finds two of three memory supplements tested contain none or lower levels of active supplement than stated on labeling. In a report for current and previous ranking minority members of Senate Special Committee on Aging, GAO points to continuing issues with economic adulteration for gingko biloba.