Is 'Moisturol' Up For Grabs? NBC's Faux Nutricosmetic May Be Worth Reconsidering
This article was originally published in The Rose Sheet
Executive Summary
The "Moisturol" pill that Dateline NBC pitched in 2006 to test the integrity of the infomercial industry – because it "could not possibly work as advertised" – is a lot less outrageous today amid a global nutricosmetics boom. The Rose Sheet considers how the faux beauty-from-within innovation might fare with consumers and regulators in 2017.