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Care2 Petitions Top Beauty Firms To Call 'Anti-Aging' Products … Something Else

This article was originally published in The Rose Sheet

Executive Summary

An online petition launched through B Corp social network Care2 urges Estee Lauder and L’Oreal to remove the term “anti-aging” from their products and marketing in favor or more age-positive language. The appeal follows beauty magazine Allure’s recent commitment to stop using the term, which it says negatively suggests “that aging is a condition we need to battle.”

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