Feminista Launched As 'First Political Perfume' and Advocacy Platform
This article was originally published in The Rose Sheet
Executive Summary
Parent company founder Ulrike Hager offers perspective on Feminista, touted as both a scent for all genders and a platform to promote gender and sexual equality by raising awareness and supporting related projects in various fields. Fragrantica's community of fragrance lovers has reacted with mixed views to the launch.