FTC Leash Still Tight On Advertisers Disclosing Paid Content, Endorsements
This article was originally published in The Rose Sheet
Executive Summary
Consumer product marketers want more flexibility with disclosures for paid content and endorsements than FTC advises in its guidance, but firms should “tread carefully” and not expect the commission to ease up, says attorney Joan Stewart. FTC could base enforcement on its own research underscoring that advertisers should clearly disclose when they pay endorsers, Stewart says.