Perrigo Predicts Upturn On OTC Private Label Breadth, Depth And Bandwidth
This article was originally published in The Pink Sheet
Executive Summary
Perrigo counts on its OTC private label dominance to thwart new store brand entries and give it a leg-up in e-commerce sales, which are growing at 50% year-to-year. Private label is "a distinctly different business than the national brand space," says consumer health executive Jeffrey Needham.