Coppertone ‘Assurance Assessment’ Anticipates Criticism From Sunscreen Reviews
This article was originally published in The Pink Sheet & The Rose Sheet
Bayer shares results from a consulting firm's assessment of its operations, procedures and testing at the root of Coppertone SPF claims and other labeling aspects. The firm could get in front of a conversation that tends to arise this time of year regarding sunscreen safety, effectiveness and truthfulness in marketing.
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The independent standards and testing organization will perform cosmetic toxicology reviews, evaluate labeling claims, test products for contaminants and audit facilities to ensure GMPs compliance as part of its new verification service. NSF’s program and Product Verified mark may be more appealing to mainstream brands than other standard-and-seal models, which include “EWG Verified: For Your Health.”
Despite passage of the US Sunscreen Innovation Act in late 2015 – which was intended to help speed the approval process for new UV filters – sunscreen formulators’ active ingredient palette has not expanded. Bayer brand Coppertone has the same filters at its disposal, but is innovating in other directions.
Consumer Reports says 11 of 34 sunscreens it tested fell short of SPF levels promised on product labels, according to the nonprofit. The Personal Care Products Council takes issue with CR’s testing methods, which deviated from FDA requirements for manufacturers.