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OTC Cough/Cold Resumes Line Extension, Launch Activity

This article was originally published in The Tan Sheet

Executive Summary

Firms are returning to line extension activity for iconic brands such Alka-Seltzer, Robitussin, Triaminic and Vicks, some with OTC monograph ingredients added to provide new indications. Market researchers project category growth through 2014 and discuss factors affecting cough/cold product sales.

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