NBTY Acquires Balance Bar To Expand In Sports Category
This article was originally published in The Tan Sheet
The acquisition from private equity firm Brynwood Partners includes four product lines under the Balance Bar brand, which NBTY claims is one of the most recognizable in the nutrition bar category, a growing sector where the firm already has a sizable presence.
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Less than four years after acquiring U.K. chain Julian Graves as a platform for European growth, NBTY absorbs a $20 mil. charge to get rid of the subsidiary, which had “continuing operating losses.” NBTY plans to refocus resources on Holland & Barrett and its other European supplement retailers.
NBTY prioritizes development of sports nutrition products and wants to broaden the category as it increases its focus on branded sales due to competitive pressure in the private label space.
NBTY's acquisition of private label nutritionals manufacturer Vitarich Laboratories allows the firm to expand its in-house production of liquid nutritional products and builds its presence in the category.