ERSP habla Español
This article was originally published in The Tan Sheet
Executive Summary
Claims for "The System Tratamiento Contra La Obsedidad" Centro Natural De Salud's weight-loss system, are the subject of the first Spanish language infomercial addressed by the Electronic Retailing Self-Regulation Program. The review follows FTC's 2004 launch of an "ongoing and comprehensive campaign" to stop fraudulent advertising to Spanish-speaking consumers (1"The Tan Sheet" June 21, 2004, p. 11). ERSP deems the marketer's evidence insufficient support of its weight-loss claims such as "everything you lose, you will never gain back, guaranteed," as well as specific product claims and customer testimonials. The company agreed to modify all advertising as suggested...