Tums takes on competition
This article was originally published in The Tan Sheet
Executive Summary
Pepcid AC "takes, like, 40 minutes to start working," according to female diner patron in Tums spot that launched Sept. 30 and focuses on Tums' quick action. Diner cook states "Tums starts neutralizing acid fast," tells male patron using Prilosec OTC, "Read the label, that can take one to four days to kick in." Referring to delayed-release PPI, cook notes "it should say delayed relief." Pepcid AC-marketer Johnson & Johnson/Merck has clashed with Tums marketer GlaxoSmithKline over ad claims through National Advertising Division (1"The Tan Sheet" Aug. 6, 2001, p. 4)...