Centrum Line Controls Over One-Third Of Multivitamins Category In 2000
This article was originally published in The Tan Sheet
Executive Summary
Whitehall-Robins' Centrum Performance multivitamin/herbal supplement capped off its first year on the market with sales of $28 mil. and a sixth place ranking among top brands in the multivitamin category in 2000, according to data from Information Resources, Inc. (Chicago).