MotherNature.com returns
This article was originally published in The Tan Sheet
Executive Summary
Health, wellness Web site relaunches Dec. 19 following acquisition of intellectual property, brand name, remaining inventory by Naturalist.com. Firm is "cash flow positive," Naturalist says, noting it has revamped MotherNature's business strategy by outsourcing operations, shifting focus to online marketing, revitalization of customer base. MotherNature announced plan to liquidate company in November 2000 (1"The Tan Sheet" Nov. 13, 2000, p. 18)...