vitacost.com
This article was originally published in The Tan Sheet
Executive Summary
Acquisition of four online health product vendors will lead to $7.2 mil. in 2001 revenues, twice the firm's 2000 level, Boynton Beach, Fla.-based e-tailer predicts Feb. 13. Purchased from Los Angeles-based marketer Omni Nutraceuticals in a stock trade deal, sites include Warner-Lambert-seeded HealthShop.com, Healthzone.com, Smartbasics.com and Vitamindiscount.com. Added sites will provide access to 240,000 new customers, firm says. Vitacost had been rebuffed from its offers to merge with now-defunct MotherNature.com (1"The Tan Sheet" Nov. 13, 2000, p. 18)