WholePeople
This article was originally published in The Tan Sheet
Executive Summary
Whole Foods division, including the Amrion supplements business, renamed NatureSmart, with former VP Sales & Marketing Janice Lierz serving as president. In June, Whole Foods announced it was exiting e-commerce by merging its WholePeople.com Web business with Gaiam.com (1"The Tan Sheet" June 26, p. 15). Whole Foods owns 80% of NatureSmart, with a group of venture capital firms holding the remainder