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FTC Testimonial Guide Moves Past "Results Not Typical," Enters Blog Era

This article was originally published in The Tan Sheet

Executive Summary

The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5

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Eyemax-plus Firm Not Eye-To-Eye With NAD, But Complies With Findings

Cambridge Institute for Better Vision drops claims that its Eyemax-plus supplement helps prevent macular degeneration and cancer and complies with other National Advertising Division recommendations, but contends the industry self-regulation group’s findings exceed FDA limits on dietary supplement claims.

Social Media Success Prompts Anti Monkey Butt To Turn Its Back On TV

DSE Healthcare Solutions, purveyor of the anti-chafing Anti Monkey Butt line, pulled out of TV advertising after social media proved more effective.

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