Chattem To Unveil New Products In August, Reports 42 Percent Sales Growth
This article was originally published in The Tan Sheet
Chattem reported substantially higher sales growth in its latest quarter from brands it acquired in 2006 than from products it developed, but looks to boost those products' contribution to its growth with the launch of nine line extensions in early 2008
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Brands Chattem acquired from Johnson & Johnson and continued growth of its own Gold Bond and Icy Hot drove a 51 percent increase in third-quarter revenues, the firm reported Sept. 27
Chattem's aggressive marketing behind recently acquired brands is paying off, President and COO Robert Bosworth stated during the Lehman Brothers Back-to-School Consumer Conference Sept. 5