U.K. Supplement Retailer’s “Suitable” Customer Advice Likely Unsuitable In U.S.
This article was originally published in The Tan Sheet
Executive Summary
Holland & Barrett ads clarify store clerks’ advice “would be in relation to nutrition and supplements, rather than general or individual health advice,” the UK advertising regulator says. While some US retailers train staff about supplement claims, they do not have as much room for advising customers as the UK agency allows in its ruling on a challenge.