HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Use Real World Evidence To Drive Innovation, IQVIA Advises

Executive Summary

Market researcher IQVIA explains how 'real world evidence' can help generate new health claims for OTC products and pre-market consumer data for innovative prescription-to-OTC switches.

You may also be interested in...

‘Late, But Not Too Late’ For OTC Industry To Join The Digital Health Revolution

Speaking during a recent webinar, IQVIA Consumer Health's Andy Tisman gave consumer health firms three pieces of sage advice to help them seize the opportunity offered by digitalization. 

Switching Can Help Normalize Self-Care – PAGB’s Michelle Riddalls

Automatic switch from pharmacy to general sales list status and leveraging the power of real-world data are two ways in which the UK's switch system can be made more efficient, according to the PAGB's new senior director of Regulatory Affairs, Michelle Riddalls. 

AESGP Annual Meeting, Day 3: Real-World Evidence, Co-Creating Brands And National Success Stories

Building consumer trust in brands, the opportunities created by real-world evidence and national self-care initiatives were among the topics discussed during the final day of the AESGP's Annual Meeting in Geneva.

Related Content


Latest Headlines
See All



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts