PharmaPrint
This article was originally published in The Tan Sheet
Executive Summary
Six vitamin/herbal combination products to be distributed by online superstore Value America under a recent agreement between the firms. PharmaPrint and Charlottesville, Va.-based Value America will co-promote the new line, marketed under the PharmaPrint label, through major media outlets. Value America is PharmaPrint's second e-commerce partner; the Irvine, Calif.-based supplement manufacturer previously announced a distribution agreement with healthzone.com (1"The Tan Sheet" Sept. 6, p. 11). PharmaPrint also names Richard Piazza as new president and CEO. Piazza is the former CEO of VitaGen, a biotech company specializing in combating liver disease. He replaces Elliot Friedman, who remains as full-time chairman