Take Control TV ad
This article was originally published in The Tan Sheet
Executive Summary
Commercial for new Unilever/Lipton cholesterol-lowering margarine features talk show host Regis Philbin: "I'm concerned about my cholesterol. Got a bike. Cutting back on junk food. But it's not that easy." The ad shows Philbin fighting the temptation to have some cake. "Fortunately, my wife Joy discovered a new spread called Take Control," he says, spreading the margarine on a bagel. "Take Control is made from natural soybean extracts. That's why Take Control helps promote my healthy cholesterol levels. And it's delicious!" Both 30- and 15-second ads are running. The agency for the brand is McCann Erickson, New York City. Take Control was launched in May (1"The Tan Sheet" May 10, p. 13)