McNeil Healthy Woman Ads, Labeling, Web Site Link Supplement To Monistat
This article was originally published in The Tan Sheet
Executive Summary
McNeil's Personal Products Company is banking on consumer recognition and trust for its established Monistat brand in promoting the new Healthy Woman Soy Menopause Supplement with OptiSoy. Fifteen- and 30-second TV ads note the product is "from the makers of Monistat" - both verbally and in a superimposed message on the screen.