Sonicare 'Charging Case' Comparison To Oral-B Loses Spark In Ad Review Appeal
Executive Summary
Council of Better Business Bureaus appeals board agrees with all but one recommendation NAD made in review of claims for Philips' Sonicare DiamondClean power toothbrush challenged by P&G. In appeal by both firms, panel disagreed with investigative arm on comparative claim about toothbrush travel cases.