Pepto-Bismol Ultra Works As Name But Not For P&G To Claim Twice Original Product's Strength
Executive Summary
To understand how Pepto-Bismol Ultra could be considered twice as strong as original as stated on packaging, consumers would need to "carefully review the Drug Facts on the back of both" products and "recognize that the active ingredient in both products is 525 mg of bismuth subsalicylate" but Ultra's dose is half original's.