Sensodyne ProNamel TV Ad Claim's Accuracy Slips Through Cracks
Executive Summary
NAD finds from P&G challenge that Glaxo's US consumer health business provided no evidence to support express and implied claims conveyed in two TV ads featuring animated image of a tooth surface lined with deep and narrow crevices that Sensodyne ProNamel Intensive Enamel Repair fills and heals cracked enamel.