Halsey Launches ‘Multidimensional Makeup For Every One’; Beauty Product News In Brief
Alicia Keys and Jennifer Lopez have new skin-care lines hitting the market through E.l.f. Cosmetics and a Guthy-Renker project, while platinum-selling artist Halsey launches about-face color cosmetics to celebrate “the many facets and forms of expression that live in each person.”
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Huda Beauty beat out Estee Lauder Companies’ MAC Cosmetics as the most followed and sought-after beauty brand online in Cosmetify’s 2021 Index. Cosmetify ranks the world’s most-searched beauty brands based on Instagram metrics and Google search volume year-over-year.
E.l.f.’s core consumer proposition continues to focus on quality, innovative products at accessible prices, but the company also has been working to strengthen its “clean” credentials, reformulating more than 350 SKUs in recent months to ensure that its namesake brand is “100% clean” by year-end.
Coming off its seventh consecutive quarter of net sales growth, E.l.f. expects big things from Keys Soulcare, its third and loftiest brand that is building an online community ahead of initial product launches and a global debut planned for the new year.